Friday, April 18th, 2008
Ad networks : what, why and how?…contd.
How to use Ad networks properly? Some tactics
1) Use not more than 2-3 networks in your plan :
Most of the network inventory comes from the same places and most publishers are working with multiple networks, so if you’re layering multiple networks on top of one another for a campaign, you’re likely building lots of duplication [...]
No Comments » - Posted in Interactive marketing by Hemant Soreng
Thursday, April 17th, 2008
Ad networks : what, why and how?
eMarketer reports that more than nine out of ten US advertising agencies and advertisers buying online media plan to work with ad networks in 2008, according to Collective Media’s “Ad Network Study 2008.” Read the article
Therefore, it is important to understand what ad networks are and how could they be used for in the [...]
