Hemant Albert Soreng, is an Internet professional with more than 13 years of experience in the Digital space, Advertising & Marketing.
He is an independent Digital Marketing Consultant since July 2010.
Prior to this, he was at Lenovo, one of the leading PC manufacturers in the world, where he was Head Digital Marketing – Worldwide Marketing Services.
Before assuming this role he was at Lenovo (India), responsible for interactive marketing campaigns, website management, eCommerce and related projects like EPP – Employee Purchase Program (to some 70 k + employees of IBM & Lenovo), CRM etc.
At Lenovo, he has established online & new media as the most cost-efficient and prolific media for demand generation. He developed the web analytics program and the visitor traffic Lenovo (India) website has increased by more than 400% in one year (Jan ‘07 – Dec ‘08). He has also developed the new CRM system for the call centre and redefined the EPP process reducing the shipping timelines by one third.
Prior to Lenovo, he has worked with various companies, mainly start ups in the online space. This includes his own startup eDeltaC Communications. eDeltaC, was an online marketing firm started during the dotcom bust days of 2000-01. It was a self funded company started by Soreng along with two of his friends – Pras & Sandy. He led the company as the CEO, along with his partners and employees. The team at eDeltaC pioneered many interactive marketing methodologies which have become a standard now like SEO, email marketing, organizing the first online press conference and more. During the two years of its existence, eDeltaC had the unique distinction of being profitable in those times.
Finally, in 2001, eDeltaC was bought over by Ogilvy and was merged with OgilvyInteractive. Soreng, went on to head the merged entity in India.
Soreng is an engineering graduate from Delhi College of Engineering (1995) in Electronics & Communications and an MBA from Indian Institute of Management – Bangalore (1997).
Soreng lives in Bangalore, India. His interests include trekking (in the Himalayas), running (marathons) and net surfing – exploring new technologies & trends online.
He is a regular speaker and contributor in various forums. Read more at In news
He can also be found at (with detailed professional and personal profile)
EMAIL: hemant@soreng.net
last updated 4th October 2008
