Archive for August, 2008

Sunday, August 24th, 2008

Redesigning Your Site

A very fundamental approach nevertheless important to look at redesigning one’s website.

Understand your current site
Test throughout the redesign process
Develop a launch plan
Build testing into the site launch
Create an ongoing testing strategy

In detail…

No Comments » - Posted in Interactive marketing by Hemant Soreng

Tuesday, August 12th, 2008

Benchmarking Your Site With No-Cost Tools

Why should one benchmark one’s site?
To know how the site is doing w.r.t the important metrics vis s vis competition, industry.
Here are three ways one could benchmark one’s website and for free.
Google Analytics Benchmarks
Nielsen//NetRatings
Coremetrics LIVEmark
Source : ClickZ

4 Comments » - Posted in Interactive marketing, Metrics by Hemant Soreng

Monday, August 11th, 2008

India has 49 million internet users

Yipee !!! And its growing and the good part is that quite a bit of the grow is from rural India.
India has over 49 million internet users out of which nine million reside in rural areas, according to a study by online research and advisory firm JuxtConsult. The number of regular internet users, defined as [...]

No Comments » - Posted in Interactive marketing, News by Hemant Soreng

Friday, August 8th, 2008

Online ad space market for bloggers

Won’t this be great for us blogging clan…
Roovno Web Networks has launched Roovno Ad Marketplace, an online ad space market where bloggers can choose the price they think is right for advertising on their Blog space. According to the company, bloggers can choose the category and keywords, key-in a description of their web page and [...]

1 Comment » - Posted in Blogging, Interactive marketing by Hemant Soreng

Wednesday, August 6th, 2008

Convergence: It’s Back

Convergence was the reason I started up eight years back. It was too early, I guess then. So when one reads articles like these, is it really back? Or rather did it disappear anywhere. I think it has just evolved adding more devices on the way …mobile being the most prominent one.
Check out this article [...]

No Comments » - Posted in Technology by Hemant Soreng

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