Archive for July, 2008
Thursday, July 31st, 2008
Online ads in regional language get more clicks?
With most of the content in English, the typical internet user is proficient in English. But these users typically no more than one language apart from English. So is it the affinity to the local language prompts them to click?
According to Pankaj Jain, president and COO of Webdunia, clicks on online ads increase if the [...]
No Comments » - Posted in Interactive marketing, News by Hemant Soreng
Monday, July 28th, 2008
Online Ad Spending Holding Strong
So this is good news for the industry despite of the talk of economic slowdown
For the full year 2007, online ad revenues totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) “2007 Internet Advertising Revenue Report.” That was 26% higher than 2006, which was itself a record year.
Read more
No Comments » - Posted in Interactive marketing, News by Hemant Soreng
Monday, July 14th, 2008
Ford and Microsoft Sync Up for Viral Roadtripping
Microsoft has teamed with Ford for a highly experiential, super soft-sell microsite around Microsoft SYNC.
SYNC is a voice-actived gizmo for your car that’s kind of like an iPod crossed with a Blackberry: it does music, text, and telephone. Cool, but it’s a sell with a high educational curve.
Awesome, I’d say. Read more at ClickZ
No Comments » - Posted in Virals by Hemant Soreng
Sunday, July 13th, 2008
After a long pause
I have kicked myself many times for not writing for a long time. Was traveling quite a bit. Was wondering when will I be able to use my mobile for blog posts. Can’t do that as of now unless I use my slow GPRS connection.
The more I think of this the more I am convinced [...]
