Archive for April, 2008
Tuesday, April 22nd, 2008
10 PPC Ad Copy Tips
Managing paid advertising on the search engines can be tricky. The little boxes of ads seem innocuous, but many advertisers don’t effectively capitalize on SEM (Search Engine Marketing) opportunities. One way to make a big difference in paid search campaigns is with ad copy. Here are several pointers to get your ad copy right!
2 Comments » - Posted in Interactive marketing, Search by Hemant Soreng
Saturday, April 19th, 2008
Blog metrics 2 : Marketing to Bloggers
Are you sure you want to do it? If not, do not even tread there.
However, if you are one of the brave ones, please be prepared for the “program” to be not very successful.
Here are some tips on how to reach out and NOT “market” to bloggers
Continuing on my quest to define relevant Blog metrics [...]
No Comments » - Posted in Blogging, Interactive marketing, Metrics by Hemant Soreng
Friday, April 18th, 2008
Ad networks : what, why and how?…contd.
How to use Ad networks properly? Some tactics
1) Use not more than 2-3 networks in your plan :
Most of the network inventory comes from the same places and most publishers are working with multiple networks, so if you’re layering multiple networks on top of one another for a campaign, you’re likely building lots of duplication [...]
No Comments » - Posted in Interactive marketing by Hemant Soreng
Thursday, April 17th, 2008
Ad networks : what, why and how?
eMarketer reports that more than nine out of ten US advertising agencies and advertisers buying online media plan to work with ad networks in 2008, according to Collective Media’s “Ad Network Study 2008.” Read the article
Therefore, it is important to understand what ad networks are and how could they be used for in the [...]
No Comments » - Posted in Interactive marketing by Hemant Soreng
Wednesday, April 16th, 2008
Yahoo, the shy bride, is she ?
The wooing game continues. However, the would be bride is definitely not impressed. She is busy flirting with all. Be it, Microsoft, the primary suitor. AOL, the rival. Or be part of Google’s adsense “harem”.
Now News corp joins in jointly with Microsoft to woo the bride *getting incestuous, isn’t it*. The “dowry” amount offered by [...]
