eThos from Hemant Soreng

So every time a new search engine launches itself first thing I do is search for the usual words Lenovo, a competitor search engine (for fun) and my name (the narcissism in me). So I was pleasantly surprised to find some old articles about my startup eDeltaC which I could not find through any other search engine. Which I promptly made a note of in In news heh!

The SERP is distinct, but thats Yahoo and others are there already. Its the search which will make the difference and of course such WOM.
With this I promise that every time I Google, I will also.

Some good tips for SEO

Keywords are Key
Naming the pages on your Web site in a consistent manner (using keywords that describe the content on the page) can help your site’s visitors, as well as your organic search engine rankings. For example, your Web site visitors probably expect that your company’s privacy policy is located on a page called “privacy.html” or “privacy-policy.html.” If someone searches for your company’s privacy policy, they’re more likely to click on a link that has a URL with the keywords in it.
Search engines have been known to give some credit when you have your keywords in your URL, especially if that page has the keywords in the URL and the page’s content includes those keywords. Naming your pages consistently has its benefits.

Keepin’ Your Internal Linking “Real”
Now let’s look at the home page of your site. I would consider your home page to be located at http://www.example.com/, not at http://www.example.com/index.html or http://www.example.com/default.aspx. Even though the index.html or the default.aspx file is your site’s home page, the real home page is http://www.example.com because that’s the page everyone tends to link to when they link to your Web site.
It’s important to fix the internal links to your home page, and consistently link to what is the “real” home page.

Home Pages and Redirects
Different Web servers use different files to serve up the home page of your site at http://www.example.com/. A Unix Web server may use index.html as its home page file, or it might use index.htm. A Windows server might use default.asp, default.aspx, default.htm, or default.html.
When it comes to your domain name, it pays to be consistent. You have control over the internal links on your site, and you have control over whether you’re using www.example.com or example.com.

Read more…

Here is a good article which I read recently. Must for PPC campaigns

1. Write Specific Ads for Specific Keywords

2. Cater Ad Copy to Different Buyer Needs

3. Ad Copy Should Be Appropriate In “Feel” To the Industry Category

Use the appropriate ad tone for your audience. For example, if you’re selling children’s toys, ad copy can be lighter and more playful in tone than if you’re trying to sell to business executives.

4. Consider the Buy Cycle

With many products and services there are several buying stages. At the beginning of the buy cycle, searchers may be looking for general information and product reviews, while at the end of the cycle they may be looking for return policy information or where to make a secure purchase.

5. Analyze Paid Search Results

6. Ensure PPC Data is Statistically Significant

7. Carry Over Ad Copy Keywords to Landing Pages

8. Keep Testing Ad Copy

9. Spend Time Creating Killer Ad Copy

10. Think Outside the Box

 Read the article in detail

http://www.google.com/virgle/index.html

A visionary step. Star Trek part two. Dedication to visions of Jules Verne, Carl Sagan, Arthur C Clarke and others. One giant step for man and a giant leap for the mankind. Colonization and imperialism revisited.

Virgin and Google collaborate on this great visionary project to colonize Mars. Many fill up the application form (incl. me to sign up) to be part of this venture. For those wannabe future space travellers (incl. me again) who have read it fully will not be completely disappointed that its a April Fool stunt. We (the ever optimistic space junkies) hope that this will be a vision which will be implemented someday and we (or the next gen) will live in Mars.

Kudos to Branson, Larry Page & Sergey Brin for pulling this one.

Virgle isn’t real.
Yet.

Beam me up, Scotty !!